Reinheitsgebot, the German Beer Purity Law of 1516, restricts beer to just four ingredients: water, barley, yeast, and hops. As one of the few domestics brewed in accordance with Reinheitsgebot, Kräftig wanted to introduce American beer drinkers to this unique recipe. We were happy to oblige.

Collaborators
Tom Hudder, Executive Creative Director
Adam Reichmann, Creative Director
Dan Brindley, Creative Director