There was a time when a boy's only extracurriculars were baseball and scouting. That’s no longer the case. To draw the interest of parents and their sons, Boy Scouts of America needed a campaign that not only showcased Scouting as a fun adventure but the best way to prepare boys for the future.

Collaborators
Tom Hudder, Executive Creative Director
Zach Arnold, Creative Director
Joel Anderson, Editor
Tim Kemple, Director